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신세계백화점의 marketing 분석 최종보고서

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작성일18-03-03 22:13

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Download : 신세계백화점의 마케팅 분석 최종보고서.hwp




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신세계백화점의 marketing 분석 최종보고서
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Download : 신세계백화점의 마케팅 분석 최종보고서.hwp( 38 )




신세계백화점의 마케팅 분석 최종보고서 , 신세계백화점의 마케팅 분석 최종보고서경영경제레포트 , 신세계백화점 마케팅 최종









설명

신세계백화점,마케팅,최종,경영경제,레포트


“세계 초일류 유통기업을 꿈꾸다”
신세계백화점의 마케팅 strategy 분석
















목 차

1. 기업紹介··············································································3

2. 3C 분석··············································································3
(1)자사분석······························································································3
(2)경쟁자분석-롯데백화점·············································································3
(3)고객분석······························································································4

3. SWOT 분석··········································································4
(1) Strength·····························································································4
(2) Weakness···························································································4
(3) Opportunity·························································································4
(4) Threat···…(생략) ·····························································································4

4. STP 분석·············································································5
(1) Segmentation······················································································5
(2) Targeting····························································································5
(3) Positioning··························································································5

5. 7P분석················································································6
(1) Product ····························································································6
(2) Price·································································································6
(3) Place································································································6
(4) Promotion·················································


레포트/경영경제
신세계백화점의 marketing 분석 최종보고서

다.

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